- Are you an ecommerce marketer dying to scale your brand?
- Does it drive you nuts wondering what secret formula all the successful DTC brands featured by Forbes are using?
- Do you sometimes blurt out an oh-so-satisfying swear word when reviewing your marketing results? Go ahead; it’ll feel good.
And welcome to Vulgar.
”We do what's needed to scale. And nothing else.
You might be asking yourself, “why would a digital marketing agency call themselves Vulgar?” Well, for many reasons—the meanings behind the word, the emotion it evokes, and the ease that it’s remembered.
Vulgar is about doing whatever it takes, as unsophisticated or as course as it might be, to grow a business. It’s about what’s critical for building a successful brand: unapologetic pursuit of growth.
Plus, it looks great on a t-shirt
The Vulgar Philosophy
Behold, our core beliefs. If you’re trying to scale your business consider borrowing a few.
Always seek better.
When you set out to do anything, boldly ask, “what’s the best way to do this?” Then answer it. This seemingly simple question will change everything you do. Even if you can’t, for some reason, execute in the best way possible, at least you can aim for what you know is possible.
Run towards difficult.
If something’s hard, it means fewer people are doing it. And that means less competition. Other peoples’ unwillingness is your opportunity. Get dirty. Do the boring or gross stuff if it grows the business.
Ask dumb questions.
Fiercely reject an ego. Remember, no one really knows what’s going on. When you ask dumb questions, watch how many “smart” people are exposed. Never make the mistake of thinking a dumb question makes you dumb. That would be dumb. Remember to listen and truly understand before speaking.
”I never learned anything while talking.Larry Kingwith over 50,000 interviews
Speak like a human.
Ditch buzzwords. Seriously, start a buzzword jar. Be yourself. Don’t be a different person at work. Comfortable communication is better communication.
Let numbers do the talking.
Figure out the measurable goal before working out an idea or strategy. If you can measure it, you can prove if it’s working (or not) to grow the business.
Remember, emotion drives decisions.
The human brain is incapable of making decisions without accessing areas that control emotion. Account for this in all of your marketing. Routinely stop and answer, “how would this make someone feel?” If you try to persuade people with only logic, you’ll always eventually lose.
Be proud of everything you make.
If you don’t get an urge to step back and admire your work, it’s not right. Don’t stop until you get that feeling.
Sound like your kind of vibe?
If you’re pickin’ up what we’re putting down and need some help with your ecommerce marketing, give us a shout. We’d love to see if we could help you scale your business.